You can join Old Orchard's fan club and receive 1,000 points just for subscribing. One thing to note here is that you can earn extra points for subscribing to their newsletters, so review the options to maximize the number of points you are awarded. In addition, you can take some quizzes and play some games for 10 points each as well. The lowest valued prize is 2,000 points - which is a free coupon valued at $2.99.
I'm hopeful there will be more ways to earn points as this program progesses. There are also some Old Orchard printable coupons available on their site, so be sure to check them out and print them off.