This message was on the Pampers Facebook Page (emphasis added):
Hey moms and dads! We’d love to hear from you, the real parenting experts. If you’d be willing to take a survey to tell us what you think, please click below. It should only take about 5-10 minutes. If you complete the survey before 5pm (EST) tomorrow, May 6, you will receive a special Gifts to Grow code. http://pub.vitrue.com/Oco
The survey is super short and took far less than 5 minutes to take, and at the end was a code to enter at the Pampers site. Be sure to complete the survey before 5 PM Eastern time to secure your 10 point code.
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