24/7 Wall Street has made some predictions and provided a list of ten brands that it doesn't think will be around a year from now. One of the unfortunate ten is Sears, and there are other brands on there that I recognize such as Nokia, Kellogg's Corn Pops, Sony Ericson and more.
I don't know about you, but I'd have to disagree. Sure, Sears has had some issues. I remember when Kmart came under the Sears umbrella and though I wasn't too sure about that, it turned out alright. I would have to say that the local Kmart I shopped at at the time actually started carrying merchandise instead of empty shelves! Being shored up by Sears was definitely a good thing for those of us who shop the Blue Light specials.
I grew up thumbing through Sears' Wishbook. My parents would drop us off at our grandparents and then drive the long distance into Erie to go Christmas shopping. I would also have to say that the Wishbook was my first real introduction to Sears.
Sears was also my first ever credit card. I applied for and received a Sears card when my car broke down at a mall and I needed some tools to fix it. That's the beauty of Sears - it is like a Walmart in many respects, only the clothing and other goods are of a higher quality. It was via Sears that I got a Novus Card, which eventually turned into my beloved Discover Card.
Sears knows how to build brand loyalty, so I'm not too worried about seeing them shuttered up at the mall a year from now. They'll make course corrections in this turbulent economy and sail their way to a better berth as our economy recovers.
As for Kellogg's Corn Pops... Rice Krispies recently went to a gluten free product offering, so why not Corn Pops? I loved them growing up, but can't eat them now. Gluten free fare is a fast growing industry and Kellogg's should reformulate to dump the gluten and market the product to a niche audience. I would love to eat Corn Pops again. One thing I don't want to see is a smaller cereal selection to accompany the doll house sized boxes already displayed on the shelves.