My son begged me for some Cocoa Puffs and the box stated that there was a 1 in 10 chance of the box having a gift card inside. I must confess, I did frisk it a bit and it sounded different from another box, so I bought it. My son opened the box and sure enough, inside was a gift card worth $5.
Since then, I've bought a few other boxes, none of which were winners. However, I have seen the promotion on several other kinds of General Mills cereal, including: Cheerios, Cocoa Puffs and Lucky Charms here locally. So if you see someone frisking a box of cereal in the grocery store, they may not be weird after all, they may just be frisking a box of cereal in hopes of identifying that 1 in 10 box with a gift card inside.
See details about this promo over at IWG and please note, you do NOT have to buy the cereal. You can send in a request, but only winners will be notified.
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