At the My Coke Rewards site, you can redeem for one (1) $10 Kmart gift card for a mere 280 MCR points. There is a limit of one per account, which is fair (but a bummer if you have a lot of points!) This will undoubtedly go fast, so please grab it sooner rather than later if you have enough points. I redeemed for one today and don't forget, Kmart gift cards are also good at Sears. Think Christmas!