iTikes toy printable coupon --10% (up to $10)

Is an iTikes toy on your child's wish list --- or even yours?  Get a printable coupon for 10% off by visiting their site and entering their sweepstakes to win an iPad.  I saw iTikes Map Explorer featured on TV and thought it looked really cool! Look for this at the top of their home page:

I entered to win and joined their mailing list and was offered a 10% coupon that has a value of up to $10.  The coupon says you can redeem the coupon at "participating stores", but I couldn't find a specific list.  The product is sold at Target, Walmart, and TRU though.