Friday, July 13, 2012

Kellogg's Family Rewards: Points for Products You Purchase

Kellogg's recently launched a rewards program called Kellogg's Family Rewards, which rewards consumers for purchasing their brands.  Unlike General Mills' rewards program, Box Tops for Education, these rewards are just for you!

The gist of the program is that you purchase specially marked products at the store and then enter their codes at home on your computer.  The number of points vary and you can even look up how many points a product is worth via their website.  For instance, Eggo Chocolate Chip Pancakes are worth 80 points.  I regularly buy Gluten Free Rice Krispies, which are worth 80 points. (Interestingly, this point value did not appear in their drop down menu, but rather as a featured item in their side bar. Perhaps their list is as yet incomplete.)

Kellogg's Family Rewards... kind of disappointing

Scrolling through the list of rewards, I saw a lot of kid-friendly rewards, such as soccer balls, which might be good to save up for.  However, 1,000 points for a $1.50/1 coupon good on cereal?  At 80 points per box, that's 13 boxes of Gluten Free Rice Krispies to get a coupon to save a buck-fifty off my next box.  At this point, I don't recommend trading points in for coupons because it doesn't seem worth it.  You'd be further ahead scouring the Sunday paper for the $1/2 or $1/3 coupons that come out periodically.  Or hoping the peelie fairy comes by and slaps peelies on your favorite brands.

As for gift cards, there's a Starbucks $5 card for 6,600 points and a movie cash will set you back over 14,000 points.  A book for kids that retails for about $3.99 is 4,000 points (that's one heck of a lot of Gluten Free Rice Krispies!) In short, it's going to take a long time to amass enough points to get something good, unless they offer special codes or offers via Facebook, Twitter, or other social or print media.

Still, if you're going to eat these foods anyway, you may as well be rewarded.  Even if you can't be bothered to enter the codes online, save them for a friend who can use them.  You can enter up to 20 codes per day.  I can easily see schools asking for these codes as part of their other rewards programs.
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