Enroll in Southwest Rapid Rewards program via My Coke Rewards site and you could be 60 MCR points richer. This offer is only good for the first 35,000 MCR members to take advantage of the offer. I received my special code a short while after signing up.
If that link doesn't take you to the sign up page (you'll need to log into your MCR account first), look for the above image that flickers through on the MCR landing page. Easy points!